Carpathians garden

Well, there is a fuss these days in Romania about Romania's new travel brand. 890 000 EUR (public money) where spent to get a new country brand or travel brand or whatever it is. "Carpathian garden" is the new slogan promoted everywhere, together with a very controversial logo:


While everybody (including me) is concerned about the way the money is spent, I am more concerned about the number of brands we had during last years:

• "Eternal and Fascinating Romania"
• "Romania - always surprising ”
• "Romania - simply amazing"
• “Romania, land of choice"
• "Carpathian garden"
  

OK, I'm not a specialist in branding, but I am interested in marketing in tourism, due to running a business in travel industry. But here I am asking the branding experts: Isn't it too much to change the slogan almost every year ? Apparently not, when you want public money to go in some pockets.

OK, let's not enter into the scandal of the leaf, but just have a look at the website associated with the whole campaign: explorecarpathiangarden.com
What can I say ? C'mon, people, is this a kind of joke or what is it ?

The documentation presented by the big companies THR & TNS include image stolen from other websites. Does it look to you that the image from slide 14 of the documentation resembles a lot the image from this hiking tour in Făgăraş Mountains. Or maybe a crop of few pixels from the bottom of the image solves the copyright problem ?

So, to conclude:
- a logo made in few minutes with an image bought from a stock photography website for under 1 USD,
- a logo made with the above mentioned image, used without the right to do this
- images stolen from the websites of Romanian tour operators. Not only in the documentation presented by the ministry of tourism, but also in the documentation presented by THR (please have a look on page 25 of the this document and on this hiking and wildlife tour)
- cheap and crappy websites, made on the template offered by blogger.com, without at least any customization.
- a website using Google Adsense, to get few eurocents per day, and again infringing the AdSense policy that says pretty clear that you are not allowed to use more than three blocks of ads per page.
- the case

That not only looks very cheap stinks, really bad.